Our UA team, Pauline BERGER and Adrien Barbé, attended the 2024 UA Society summit in London last week. It was an excellent opportunity to connect with industry leaders, explore the latest trends, and learn about best practices.🤝

On this occasion, Million Victories’ UA performance was showcased!🎉

Ben Phipps, Head of UK & Nordics, Gaming at TikTok, highlighted our successful use of TikTok’s creative tools to scale up our campaigns and significantly reduce our Cost Per Install!

This case study is an honor and an achievement that reflects our team’s hard work and forward-thinking approach. 💪💡

A big thanks to Ben and TikTok for Business for this recognition, and well done to Pauline and Adrien! 👏🎊